The golden age of cruising goes on display


Ocean cruising has experienced an uplift over the past year; but in an early time travelling the high seas on an ocean liner was glamorous and the preferred way of travelling the world!  Posters from the late 1900s promoted exotic locations, golden couples and luxury liners and it is these beautiful, historic posters that advertised transatlantic travel that are due to go on display for the first time at the Merseyside Maritime Museum in Liverpool in May.


On display will be collections of posters from 1880 through to 1997, providing a glimpse at the golden age of crossing the ocean.  Posters from the Blue Star, Cunard, the White Star Line and Elder-Dempster Lines advertising trips to West Africa, Malaya, Celyon, Egypt, the USA and other worldwide locations did much to add glamour and sophistication to this form of travel and offered people the chance to visit exotic countries that could only have dreamt about in the past. 


The fact that the exhibition is taking place in Liverpool also highlights the city’s part in the increasing passion for ocean liners, with huge ships from across the Atlantic visiting its port.  Deputy Director at the Merseyside Maritime Museum, Ian Murphy, said: “This exhibition is a fascinating insight into the way shipping companies advertised their services and shows how Liverpool was a gateway to the world.”


The posters give an intriguing insight in to how the role of ocean liners played a part in world travel over 120 years, how they developed from being simple information posters that stated times and destinations, to becoming more glamorous designs that promoted more than just a destination and gave people a glimpse of what could be a golden opportunity, a chance to emigrate and a fresh start in a New World!  A 1935 Blue Star poster depicts trade in an exotic location; a Cunard poster promotes a fresh start; an Elder-Dempster poster displays travel on the high seas to India; whilst two of the oldest posters in the exhibition – a White Star Line poster from 1889 and an Inman Line advert from 1892 – show the destinations and prices of overseas travel!  The exhibition also tells the story of how designers’ style and artistry influenced the décor of ocean liners, with original artworks from Kenneth Shoesmith, Odin Rosenvinge and Dorothy Newsome.


Liverpool’s port is currently enjoying its busiest year ever; this year they will be welcoming as many as 52 cruise ships, bringing 70,000 visitors to the famous city.  The museum, based in Liverpool’s Albert Dock, currently hosts a major exhibition about the ill-fated, and probably most well-known ocean liner, the Titanic and Liverpool: the untold story and its links with the city.


At Heathrow Gatwick Transfers, we might not be cruising the waves but we continue to provide our customers with the best, innovative taxi transfer service you can find at any time of the year, at extremely competitive rates.  Plus, we don’t charge you taxes, we don’t charge you for using your mobile phone, and we work to provide you the best service we can in all our airport and seaport transfer services, making sure that we are fully operational, fully staffed and deliver to the highest of standards at all times, 365 days of the year, at the best possible prices!  Whether you are travelling the world to or from any airport or seaport in the South East or you’re staying closer to home, you can rest assured that our Meet and Greet service is handled with the utmost care and attention by our professional chauffeurs, and you don’t have to worry if your flight or cruise ship is running late, we’ll be there ready and waiting, at no extra cost!  The best all-inclusive prices, and well-maintained, luxury cars that are able to carry up to eight passengers including hand and check-in luggage, without any extras… that’s Heathrow Gatwick Transfer’s legacy to you.